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  • Constituent Associates

AI: Artificially Impressing?

Updated: Nov 20, 2023

Most of us have heard something about ChatGPT recently even if we’re still not quite clear what it’s all about.

To illustrate the power of such available tech, are the following paragraphs written by a ‘computer’ …? Let us know!

Technology has become an integral part of our lives and its importance cannot be overemphasised. From smartphones to smart homes, the rapid advancement of technology has revolutionised the way we live, work and interact with each other. Artificial Intelligence (AI) and Machine Learning (ML) are two of the most transformative technologies of our time, aiding us in a multitude of ways - many of which we don’t even realise!

AI is a broad concept of creating machines that can think and perform tasks that would typically require human intelligence, such as understanding natural language, recognising images, or making decisions. ML allows a computer to learn and improve its performance at a particular task, without being explicitly programmed. In other words, it can learn from data and make predictions based on that data.

So how is this already being used in our everyday lives?

Ever wondered how your email provider automatically knows how to filter out spam emails? AI algorithms are used to analyse incoming messages to determine whether they are likely to be spam or legitimate communications. So the next time you see your spam folder pile up, you’ve got AI to thank for that!

AI-powered Chatbots have also been increasingly popular in customer service and support. These chatbots can answer frequently asked questions, provide personalised recommendations, and even complete transactions without the need for human intervention. When you interact with a chatbot, it extracts relevant keywords and phrases to understand your intent or query. The chatbot then searches its database of pre-programmed responses or uses machine learning algorithms to generate a response that best matches a response to what you’ve asked. It can also learn and improve over time as it interacts with more users, and analyses feedback.

‘Hello Siri, what is the time?’ How does Siri know what you mean when you say this? Well, Siri works by using natural language processing and machine learning algorithms to interpret and respond to voice commands. When you ask a question or command, your device’s microphone will pick up your voice and process it, interpret it and determine the best way to respond. A bit like chatbots, it uses a combination of pre-programmed responses and machine learning to provide an accurate and relevant response to your request. Over time, it’ll learn how you like to interact with it and personalise itself to your needs and preferences!

We’ve talked about personalisation quite a bit through this, but there are places you visit on the internet almost every day that use AI to personalise your experience - everything from Facebook, Twitter, Instagram and even Google. The more you use these platforms, the more they get to know you. What are your likes and dislikes, what do you tend to search for, and what type of content do you interact with the most? Using this data, it’ll then show you content that you’re more likely to engage or resonate with. For example, Netflix might recommend a show to you based on previous shows that you’ve watched!

And lastly…. smart homes! There are so many ways that smart homes use AI to predict and automate actions in your house. They analyse data to make predictions about your future usage patterns. Do you wake up at 8 am, and return home at 6 pm? Your smart home system can pick up on this pattern and trigger actions such as adjusting your lighting or turning on your coffee machine, thermostat and much more!

Whilst the world of AI and Machine Learning might sound a little scary, you’re probably already interacting with it without even realising it. We’ve covered just a few ways that AI is used in our everyday lives, but there are a multitude of ways it’s being used in business. So, going back to the question posed at the start, the answer is no but maybe. No, the above paragraphs were written in the traditional way (i.e., by a human) but the rapid advancements mean the likes of ChatGPT or JasperAI can pen more than a decent attempt (even with the odd spelling and grammatical error engineered if needed).

Whether this is a positive or negative development for society is subject to an ongoing debate, especially in educational circles, but suffice to say the technology is here and is increasingly being used whether we realise it or not!

If you’re looking for help with your digital transformation, with straightforward advice and support (from humans), then Constituent would love to hear from you!

Paul Rooney

Executive Director, Constituent


About the author

Paul Rooney, BA LLB Dip LP MBA Executive Director & Founder, Constituent

Paul is an accomplished transformational executive, non-executive, and MBA graduate - inspired to realise the full potential of organisations within the scope of ethical and sustainable methodologies.

Paul has served two decades in leadership and strategic roles within diverse and challenging environments including an impressive political and legal career; demonstrating his embedded ethics, values, and integrity. His proven track record in successful business improvement is based upon systems thinking; specialising in the appraisal of business processes in the evaluation of the potential presented by technology propositions and the application of his ‘3Ps’ (Prudence, Performance & People) in the enhancement of operational performance.

Appointed by Government and others for his expertise in governance, strategy, and analysis; Paul has received national recognition for his leadership, innovation, and public policy activities across ethical finance, policing, and responsible investment.

Paul was awarded an MBA with Distinction from Strathclyde Business School, with his thesis exploring the influence of organisational culture upon successful transformational change.

Contact Paul at:


About Constituent

Constituent is a values-based, strategic consultancy committed to providing straightforward advisory services that support business leaders to achieve successful outcomes.

Served by transformational experts with decades of experience, Constituent focuses its support on the specific needs of business leaders to inform and help shape their strategies centred around the principles of sound governance, good ethics, and a ‘people first’ mindset.

Constituent recognises that technology now influences every aspect of our lives, including how we work and how we consume services, and therefore all of our services embrace the digital journey by breaking down barriers between you and technology.

For more information, including thoughts of some of our fantastic clients, visit our website –

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